WHY GEORGIAN TEA?

Georgia, as surprising as it might be, is one of the most suitable places on Earth to grow organic high quality tea.

Georgian tea is organic 

It grows in a climate with cold winters which means the tea bushes aren't threatened by pests and diseases. In most tea-growing regions, these pests are one of the biggest headaches so most of the world's tea is heavily treated with harmful chemicals.

Georgian tea is high quality
Georgian tea plantations are well-aged (mostly more than 50-years old) and seed-grown which adds complexity to the taste and flavour. In addition, cold winters reduce the tea growing season in Georgia to only seven months, which gives bushes time to rest and gather strength. This again enhances the flavour, especially in spring.

We believe that Georgian tea has a bright future as tea can be grown here in a healthy, climate-friendly and sustainable way. But, if Georgia is such a perfect place to grow high-quality teas, why you have most likely never heard of it before? Probably because you never lived in the Soviet Union.

Actually, Georgian tea has a centuries-long history. Just 30 years ago, it was one of the biggest tea producers in the world. But almost 100% of it was very low-quality, mass produced tea for internal consumption within the Soviet Union.

When the Soviet Union collapsed, the Georgian tea industry went down with it. Once the borders opened, cheaper tea arrived from other countires – there was no market for thousands of tons of low-quality Georgian tea. The quality couldn't improve overnight to compete on the higher-end segment. Within 5 years, Georgia's tea production collapsed to less than 10% of the previous volumes. Hundreds of tea plantations were abandoned together with huge factories that were scattered around the whole of western Georgia. This sorry state of affairs has lasted for the past 25 years.

Read more about the collapse of Georgian tea industry here.